Jeep breaking out of Indian niche
Jeep had less than a 1% market share in India in 2020. It’s a tough market, partly because a former Willys licensee, Mahindra & Mahindra, makes inexpensive vehicles that look just like today’s (and yesterday’s Jeeps)—and they have every legal right to do so.Some believe that Jeep’s drive to increase sales is also not helped … Read more