Speculation: How a Peugeot-style branding system could work in the USA

Peugeot SA, like Volkswagen AG, tended to reflect American automakers of the 1930s-to-1980s: similar cars were sold under different brands, varying in trim, soundproofing, convenience features, and such. Peugeot maintained four brands—Citroën, DS, and Opel being the other three. That system, in Chrysler’s case, led to extremely similar cars being sold, with varying sizes, trim …

Read more

Chrysler’s electric minivans—of the 1990s

epic electric cars

“Who killed the electric car?” asked a movie, some years ago, implying that General Motors deliberately destroyed the rebirth of electrics. The movie ignored Chrysler’s epic electric car program of the same time—a program which sold cars, rather than leasing them, and was something of a success. Made in Plymouth and Dodge versions, the EPIC …

Read more

AJ Berge’s Dodge Charger: The First in the 7s

This past weekend, AJ Berge, owner and tuning mastermind of Hemituner Performance became the first person to put a modern Dodge Charger in the 7-second quarter mile range. Berge set this remarkable record during a private track rental at Orlando Speed World Dragway and not only did he run the first 7-second quarter mile by …

Read more

Future Mopars: Hemi or GME-T6?

Nearly four years ago, I wrote about the “Tornado,” as the turbocharged inline six-cylinder engine then being development was coded (not after the Jeep engine, but the airplane, in line with other Chrysler engine projects). Insiders were certain that the 5.7 Hemi, which was overdue for upgrades—upgrades which had reportedly been at least partly created, …

Read more

The original, tough, military-grade Dodge Power Wagon

The Dodge brothers generally didn’t make trucks; they made cars, and the Graham brothers turned some of them into trucks. Chrysler, acquiring both companies, focused on Dodge for the truck market, which was still too small for more than one corporate brand (Fargo, the Plymouth truck division, was relegated to export duty). Dodge made four …

Read more