Dodge

The True Story Behind Dodge’s “Leprechaun” Challenger Demon 170 Teasers

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Dodge Last Call Leprechaun

During the lead-up to the debut of the 2023 Dodge Challenger SRT Demon 170, Dodge showed teasers depicting what appeared to be a pair of leprechauns. Social media’s smoothest-brained users were quick to proclaim that they were ghouls, allegedly confirming the rumor that the Dodge brand was working on a package called the Ghoul, but that was not the case.

Earlier this month, Dodge invited a small group of media to the Auburn Hills headquarters to preview the Challenger SRT Demon 170. Brand boss Tim Kuniskis walked us through the key features and numbers of the newest supercharged muscle car; when he was done, he asked if there were any questions. As you might imagine after the reveal of a thousand-horsepower muscle car, there were plenty of questions about the Demon 170, but a few of us wondered why the teasers featured leprechauns. Kuniskis laughed and asked if we wanted the real story or the story from the marketing people. Of course, we wanted the real story…

Dodge Challenger SRT Demon 170: 1025 horsepower

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Dodge Challenger SRT Demon 170

We knew that the seventh and final Last Call special edition car would be more than an appearance package, but the 2023 Dodge Challenger SRT Demon 170 is more performance than we expected for less money than we expected. There is loads of information to unpack on this model, but we will cut to the chase and talk about the numbers that everyone really cares about.

The 2023 Dodge Challenger SRT Demon 170 is powered by a 6.2-liter Hemi topped by a 3.0-liter IHI supercharger. When running on E85 (85% ethanol), it makes 1,025 horsepower and 945 lb-ft of torque. Even on 93 octane pump gas (E10 ethanol), the Demon 170 will make 900 horsepower and 810 lb-ft of torque. The driver doesn’t need to do anything when changing from gasoline to ethanol blends…. [more at the original story]

One More Dodge Last Call Teaser Debuts, Hints at Speeds Over 140

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Dodge Last Call Teaser

We thought that the teasers for the final Dodge Last Call special edition car were finished, but this afternoon, another video featuring the evil Leprechaun debuted on the brand’s YouTube channel. This one is titled “Trip Wire” and it includes another numeric teaser that is not very hard to decipher.The video begins with a helicopter … Read more

Third Dodge Last Call Teaser Video Drops More Numeric Clues

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Dodge Last Call Leprechaun

The newest teaser is titled “Scream @ 215 mph” and it starts off with the angry leprechaun from the previous two videos, with glowing gold eye. A few seconds in, a hand from off-screen holds up what appears to be a handheld racing weather meter. The hand holds it up to the angry leprechaun and when he screams through it, the readout lights up with the following information:

First Dodge Hornet Marketing Videos Hit the Internet

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Dodge Hornet Commercial

The new Dodge Hornet will soon be flying to dealerships around the country and in preparation for the brand’s first small SUV in ages, a digital marketing campaign has been launched online. The compact SUV/crossover segment has become the hottest new car group in the U.S. market and with Dodge needing to offer a high … Read more

The Electric Dodge Charger May Be More Affordable than You Think

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Dodge Charger Daytona

When it comes to the critics of the federally mandated transformation of the Dodge Charger into an electric vehicle, there are two main groups. The first is comprised of those folks who simply will not accept the idea of driving an electric vehicle, so they have nothing good to say about the electric Dodge Charger … Read more

2023 Dodge Challenger and Charger Build and Price is Live

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2023 Dodge Build and Price

If you have been looking forward to building your ideal 2023 Dodge Challenger or Dodge Charger on the company’s website to see just how much that dream muscle car will cost, your wait is over. We are not exactly sure when the 2023 Challenger and Charger Build and Price pages went live on Dodge.com, but … Read more

Tickets for the Dodge Last Call Roadkill Event are Still Available

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Roadkill Nights Vegas by Dodge

It is widely known that on March 20th, Dodge will debut the seventh and final Last Call special edition muscle car at the Roadkill Nights event at Las Vegas Motor Speedway. Over the course of the past week, many people have posted on social media about receiving an invitation to the event from Dodge and … Read more

Second Dodge Last Call Teaser Video Debuts with an Odd, Obvious Hint

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Dodge Last Call Leprechaun

In the video, we see a leprechaun hooked to a medical drip bag that contains some yellowish liquid. The leprechaun starts the drip bag and a few seconds later, he is clearly effected by the fluid. He eyes turn red and begin to emit lightning-type electrical flow. When the lightning dissipates, a more sinister leprechaun with glowing gold eyes swaggers out of the smoke and the video ends.
This means more than one might think.

Runnin’ Hyde teaser may foreshadow serious debut

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Dodge Last Call teaser

Dodge is teasing a final 2023 “Last Call” special edition, with the first video teaser arriving today. The car will likely be more than a sticker-and-spoiler edition, given its reveal at the Dodge Last Call Powered by Roadkill Nights Vegas reveal at the Las Vegas Motor Speedway. That would be quite a serious shindig for … Read more

Direct Connection Hurricane Crate Engines Offer Big Power Potential

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Hurricane Twin Turbo

Last year, Dodge announced that the new Hurricane inline-six would join the Direct Connection crate engine lineup, alongside various Hemi crate engines. Those who can’t get over the possible demise of the Hemi refuse to see any upside to the new Hurricane engine, but for those who are happy to have an internal combustion engine in the future of the brand, this engine presents an opportunity.

If nothing else, the fact that Dodge is discussing this engine is proof that the brand doesn’t plan to go all-electric in the immediate future. The trio of Hurricane crate engines, one of which is slated for the next generation Drag Pak car, shows that these engines will pack a serious punch.

The first production application of the Hurricane inline-six engine family was the Jeep Wagoneer and Grand Wagoneer. In the big Jeep, the “base” Hurricane pushed out 420 horsepower and 468 lb-ft of torque while the Hurricane 510 in the Grand Wagoneer delivers 510 horsepower and 500 lb-ft of torque. Those engines effectively replace the 5.7-liter Hemi in the Wagoneer and the 6.4-liter Hemi in the Grand Wagoneer, and each of the smaller engines pack more power than the V8s that they are replacing. The 5.7-liter Hemi in the Wagoneer offers 392 horsepower and 404 lb-ft of torque while the 6.4-liter Hemi in the Grand Wagoneer delivers 471 horsepower and 455 lb-ft of torque, so there are significant increases in both horsepower and torque when comparing the Hemi to the Hurricane in the Wagoneer line.