No Power Brokers or Direct Connection for Canada

Direct Connection Logo

We have covered the return of Direct Connection and the introduction of the Power Brokers dealership program quite a bit since the Dodge Never Lift Plan began earlier this month. One of the most common questions that we have gotten on social media relates to whether or not these programs would be offered in Canada. … Read more

2022 Dodge Challenger, Charger Hellcat Redeye Jailbreak Delivers 807hp

The 2022 Dodge Charger (left) and Challenger SRT Hellcat Redeye

This morning, Dodge announced the Jailbreak package for the 2022 Dodge Challenger and Charger SRT Hellcat Redeye Widebody models as the latest phase of the Never Lift Plan. There are two key features of the Jailbreak model. First and foremost, they come with 807 horsepower rather than 797 and second, there are no limitations in … Read more

Watch Incredible Modern Mopar Drag Racing at Home Today


The Modern Street Hemi Shootout series ended the championship portion of the series a few weeks back, but this today’s High Horse Performance Final Stand – Battle of the Brands will include many of the top MSHS drivers in a massive clash of American muscle cars. This event is being held at Cecil County Dragway, … Read more

Meet the World’s First 7-second Dodge Challenger SRT Hellcat Redeye

James Golden Dodge Challenger Redeye 7.904

Late last month, James Golden piloted his F8 Green Dodge Challenger SRT Hellcat Redeye down the track in just 7.904 seconds, making it the first 7-second quarter mile pass by a Redeye car. Of course, Golden’s Challenger Redeye is heavily modified, as is any production road car that has been massaged to run in the … Read more

What the Return of Direct Connection is All About

1977 Direct Connection

Yesterday, Tim Kuniskis unloaded a ton of information on the Mopar world as part of the Never Lift Business Plan and we briefly talked about each program, with special emphasis on the return of factory performance packages. We mentioned that these packages would be marketed under the Direct Connection name through Power Broker dealerships, but … Read more

In-House Tuning Kits to Add around 100hp to Dodge Hellcat Cars

Hellraiser Pulley

This morning, Tim Kuniskis introduced the world to the Never Lift program, which included the first details of the reborn Direct Connection program. Back in the 1970s, Direct Connection provided high performance parts for Mopar owners who wanted to go faster than they could in stock form. Back then, the Chrysler Corporation helped Dodge owners … Read more

Dodge Formally Introduces the Never Lift Two-Year Plan

Dodge Challenger SRT Hellcat Redeye

During the media preview day for the 2021 Roadkill Nights event in Metro Detroit, Dodge boss Tim Kuniskis briefly teased the “Never Lift” plan. Back then, Kuniskis explained that the Never Lift plan would be based on a calendar which would essentially preview the brand’s big news over the course of the next two years, … Read more

Pedregon Wins in Vegas, Capps Nearly Locks Up a Mopar Title

Capps-Cruz Dodge Charger Finals

This past weekend, the funny car teams of the NHRA big leagues rolled into Las Vegas for the Dodge//SRT NHRA Nationals Presented By Pennzoil – the second-to-last stop on the 2021 season schedule and the second-to-last event on the road to the championship. Dodge Chager Hellcat Redeye funny car driver Ron Capps came into this … Read more

Dodge Challenger Holy Guacamole Concept: SEMA 2021

Dodge Challenger Holy Guacamole concept

The Dodge didn’t use the 2021 SEMA Show to showcase any new products, instead modifying a 2020 Challenger Scat Pack Widebody with a vintage muscle car theme. Inside and out, the Dodge Challenger Holy Guacamole Concept has a distinct 70s vibe with all of the modern performance and infotainment technology of the modern muscle car. … Read more