Mopar Shares Christmas Gift Ideas

2021 Mopar sweater

If you are Christmas shopping for the Mopar lover in your life, but you aren’t sure what to get him or her, you are in luck. Mopar issued a press release yesterday, offering some ideas for Ram, Jeep, Dodge and Chrysler-themed gifts ranging from an ugly sweater and other apparel to a Ram bar or …

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1971-72 review: strategy, buyers’ thoughts, under the hood, and all the cars

motales 1970s stories

Motales has done a 1971-72 Mopar extravaganza this week, with four different articles covering various aspects of the late-muscle Mopars—and how decisions made then could have prevented the bailout. The first in the series covers an effort to change Chrysler’s product strategy, so they would focus on a smaller number of cars—fixing customers’ complaints and …

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Two new engines for American Mopars

T4 1.3 turbo GSE engine

Two new engines are getting much closer to production for American Mopars. Each replaces an engine which has been around for quite some time, but isn’t quite living up to its potential. 1.5 turbo should be a good drop-in replacement for the 2.4 First we have the long-awaited turbo six-cylinder, based on the GME architecture …

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What the Return of Direct Connection is All About

1977 Direct Connection

Yesterday, Tim Kuniskis unloaded a ton of information on the Mopar world as part of the Never Lift Business Plan and we briefly talked about each program, with special emphasis on the return of factory performance packages. We mentioned that these packages would be marketed under the Direct Connection name through Power Broker dealerships, but …

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