With 2024 Gladiators already at dealers, Jeep announces price cuts (including Canada)

2024 Jeep® Gladiator Mojave X (left) and 2024 Jeep® Gladiator Rubicon X

2024 Jeep Gladiators are hitting dealers; so today seems like a good day for Jeep to reveal the prices.  The new 2024 Jeep Gladiator, the world’s most off-road capable midsize truck, will start in the United States at $37,895 plus $1,895 destination). That’s a $1,725 price cut, according to Jeep. Those who visit the Build & Price section of Jeep’s site or Kelley’s Blue Book are in for some confusion, since they list different prices. At Jeep.com, the 2023 Gladiator Sport comes to $38,990…

Jeep Patriot, Chrysler 200, Dodge Dart and Viper: Who Bought the Last New Cars in 2023?

2013 dodge dart

Every time a year’s worth of sales are released, there are some oddball orphans in there—in 2022, for example, dealers sold four Dodge Darts, which ended production in 2016, not to mention a lone Dodge Viper and Alfa Romeo 4C. They even sold four Jeep Patriots, which you may recall as looking like an original … Read more

Who was #1 in 2023? Trucks, vans, and minivans in the USA

2025 Ram 1500 Ramcharger Tradesman

In the all-important pickup category, Ram lost some ground to Ford and GM. Ford sold 750,789 F-series pickups and chassis cabs, across all size and weight classes; GM sold 555,148 Silverados and 295,737 Sierras. As happens so often, GM handily out-sold Ford in full-size pickups, but the F-series wins the title since GM split their sales across the Chevrolet and GMC brands…

More Dodge than Ford cars sold in 2023

Dodge Charger Daytona Banshee BEV spoiler and engine bay

In 2023, Dodge sold more cars than Ford, if one defines “cars”  in the traditional manner as sedans and coupes. Ford sold two types of car, the GT (31 of them) and the Mustang (48,605). Dodge, meanwhile, sold 75,920 sedans (Chargers) and 44,960 coupes (Challengers). The Mustang did beat the Challenger in sales, though not … Read more

FCA Canada sales plummet 24% in Q4, fall 6% in 2023

FCA Canada 2023

2023 was not a good year for the former Chrysler Canada, other than Dodge; with Jeep, Chrysler, and Ram sales all dropping, the company dropped by 6% for the full year vs 2022, and by 24% in the fourth quarter.

Despite making a special Chrysler Grand Caravan for Canada, Chrysler saw sales drop by 23% from 2022 and by 74% compared to the fourth quarter of 2022. Chrysler ended up with 10,529 sales for the year—1,522 300s, 6,994 Pacificas, and 2,013 bargain Grand Caravans. The brighter side is that the cheaper minivans took more of a hit (down 45%) than the pricier ones (down 9%).

Mopar sales highlights—good news and hidden gems

2024 Dodge Hornet

FCA US, dominated by former “Mopar” marques, reported drops in US sales both for the fourth quarter and for the full year, but there is more to the story than falling behind Hyundai-Kia. 

First, plug-in hybrid (PHEV) sales more than doubled from 2022, helped by the new Hornet and Tonale. The company’s PHEV roster is the Wrangler 4xe, Grand Cherokee 4xe, Pacifica Hybrid, Dodge Hornet R/T, and Alfa Romeo Tonale. The Wrangler is America’s best selling PHEV, the Grand Cherokee is the second best seller, and the Pacifica Hybrid is the third best seller; overall, FCA has a 47% share of the PHEV sales in the USA.

Jeep is cutting prices without cutting prices

jeep discounts - sales

…Jeep, meanwhile, has been reluctant to react in a normal way to slipping demand for its vehicles as new and old competitors sense blood in the water. When it saw the Bronco debut, Jeep’s main reaction was to make a slightly more capable version of the Rubicon; prices even crept up a little with the 2024 models. The company could have cut its prices or thrown in key options as standard to pre-empt the Bronco’s expansion, but it did neither—and then started “employee pricing for everyone” promotions. Jeep also started reaching out to employees and retirees with attractive lease deals….

Did Jeep over-produce for the strike?

jeep ad

Jeep has restored Employee Pricing For All, a campaign similar to giving 15% off list price, on the Gladiator Sport, Willys, Overland, and High Altitude; the Mojave and Rubicon are selling at 6% off. In addition, while Employee Pricing For All is no longer available on the Grand Cherokee, Jeep is advertising 10% off list … Read more