Bruce Springsteen and Jeep star in the two-minute “The Middle,” which will appear just once on TV, during the Super Bowl—ten years after “Imported from Detroit.”
[Dodge has removed this video from public view]
Springsteen worked with director Thom Zimny, writing and producing the original score with frequent collaborator Ron Aniello. Olivier Francois came up with the outline, emphasizing “meaningful and emotional connections” and “cultural relevancy” as Jeep hits its 80th anniversary (going back to the first Army vehicle, a mix of American Bantam and Willys).
Olivier Francois wrote, “Bruce Springsteen was instrumental in crafting this joint message. His experiences and perspective have often been called upon to bridge a divide. Now seems to be a time when a message like this is greatly needed.”
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
Discover more from Stellpower - that Mopar news site
Subscribe to get the latest posts sent to your email.