Canadian sales take a dive

FCA Canada had a very bad 2020, taking hits almost across the board. As in the USA, the Gladiator, in its first full year, was a bright spot; sales more than doubled, going from 1,950 to 4,481. However, Jeep took a bigger hit in Canada than the USA, dropping by 22% overall; as in the big country across the southern border, Cherokee and Renegade were the main issues, falling by 42% and 47%, but the Compass also plunged by 39% and the Grand Cherokee fell by 20%. The Wrangler did relatively well, with a 17% fall, and was the best-selling Jeep for Canadians.

Wrangler Rubicon 392Wrangler 392, coming in 2021, may help Canadian sales a bit next year. 

You’d have expected the new Chrysler Grand Caravan to do well, given Canadians’ love for Caravans and bargains, but it did not, partly because of less-fire-sale-like pricing. Chrysler only sold 27 Caravans, while Pacifica sales fell by 27% to 2,733, and Dodge Caravan fell by 16% to 22,883. The Caravan was the second best selling FCA Canada vehicle, as it so often has been.

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FCA Canada makes two sets of vehicles: minivans (Windsor) and large cars (Brampton). Neither did well: the Chrysler 300 fell by a stunning 77% to land in Fiat sales turf, with 447 sold across 12 months and all the provinces and territories. The Charger dropped by 52%, to 1,659, and the Challenger by 33%, to 1,368.

In its final year, the Journey dropped 81% to 420 sales. The Durango fell by 39%, to 5,668. Overall, Dodge fell by 28%.

Ram dropped by just 14%, with the two van series each falling by over 20%. They sold 83,672 Ram pickups and related chassis cabs; 3,518 ProMasters; and 558 Citys.

We could write more about Fiat and Alfa Romeo, but there’s not much point. Stelvio sales rose slightly to 488, beating the 300, but Giulia sales fell to 188, and Alfa as a whole was down by 6% as a result, with just 693 sales over three models. Fiat fell by another 41%, down to 228 sales spread across four cars. The only popular Fiat, oddly enough, was the 124 “Fiata,” with 165 sales.

Model 2020 2019 Change
Compass 4,692 7,652 -39%
Patriot 0 0 NA
Wrangler 21,262 25,659 -17%
Gladiator 4,481 1,950 130%
Cherokee 8,568 14,687 -42%
Grand Cherokee 15,521 19,459 -20%
Renegade 353 664 -47%
JEEP 54,877 70,071 -22%
300 447 1,949 -77%
200 0 1 NA
Pacifica 2,733 3,731 -27%
Grand Caravan 27 0 NEW
CHRYSLER 3,207 5,681 -44%
Dart 0 1 NA
Charger 1,659 3,425 -52%
Challenger 1,368 2,041 -33%
Viper 1 2 -50%
Journey 420 2,184 -81%
Caravan 22,883 27,382 -16%
Durango 5,668 9,220 -39%
DODGE 31,999 44,255 -28%
Pickups/C-Cabs 83,672 96,763 -14%
ProMaster Van 3,518 4,483 -22%
ProMaster City 558 725 -23%
RAM 87,748 101,971 -14%
Giulia 188 242 -22%
Alfa 4C 17 39 -56%
Alfa Stelvio 488 458 7%
ALFA 693 739 -6%
500 18 117 -85%
500L 11 12 -8%
500X 34 50 -32%
Spider 165 205 -20%
FIAT 228 384 -41%
CANADA 178,752 223,101 -20%

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