In the last quarter, Dodge sold three new Darts—three times as many as in Q3 of 2020. That was a good number for a car which was dropped in 2016.
Launched to great fanfare in 2013, the Dodge Dart posted impressive numbers for a midsize car, which it was rather close to being; as the largest of the compact cars, though, it fared poorly in comparisons to other compacts, which were almost invariably narrower and lighter.
The current car shortage likely encouraged customers to give in to those dealers still demanding full freight on Darts, whose value plummeted when they were discontinued. Many dealers ended up with practically no vehicles other than a few leftover Journeys, and even today, with the various parts shortages, there are dealers with no cars at all below $35,000 except some in transit—and some of those are already spoken for. A $20,000 Dart may be the only choice for some; fortunately, the 2016 models were good rides, overall, with the 2013 teething troubles long since resolved.

David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
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