Vauxhall was owned by General Motors for decades, selling a lineup of Opels and sometimes Chevrolets under their own badge. Nobody seemed to complain about the arrangement then, but with Stellantis in charge, some people are having a problem with it now.
When Vauxhall started running TV ads concluding with the words “British brand since 1903,” four people or companies complained to the Advertising Standards Authority (ASA), which keeps advertising somewhat honest in Britain. The ASA agreed with Stellantis that, since the Vauxhall brand was only ever used in Britain and Ireland, and since production was maintained in Britain, it is indeed British.
The irony in the ads is that the Vauxhall Corsa is not made in the UK; but it is only sold there, and in Northern Ireland, and Vauxhall still has offices and manufacturing in the country. (Story via Car Dealer Magazine)
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
Discover more from Stellpower - that Mopar news site
Subscribe to get the latest posts sent to your email.