BEV Jeep, Ram launches; “Dare Forward 2030” (Updated 10:06 am)

Stellantis has released its Dare Forward 2030 strategic plan for the next eight years, with a commitment to reach carbon net-zero emissions by 2038. Carlos Tavares introduced the plan by saying “We are expanding our vision, breaking the limits and embracing a new mindset, one that seeks to transform all facets of mobility for the betterment of our families, communities and the societies in which we operate. Powered by our diversity, Stellantis leads the way the world moves by delivering innovative, clean, safe, and affordable mobility solutions.”

Ram BEV cutaway

Carlos Tavares said the transition to EVs is “going to be fun. It’s going to be exciting.” However, while Stellantis will bring “the focus… the passion,” the technology, and the products, the size of the electric car market will be a key part of the transformation.

Free: Get an email when we post a new article!

The plan notes three North American battery-electric vehicles to launch soon, as well. Images of the first one, a Jeep of Renegade appearance, was released later in the day.

The strategic plan has six major dimensions:

  1. Foundation – diversity, operational excellence, thoughtful product portfolio
    • Diversity among employees with 170 nationalities across six regions
    • Achieve five billion euros of cost reduction due to the merger
    • Keep a break-even point at under 50% of consolidated shipments
    • Global BEV sales of 5 million in 2030—all passenger cars in Europe and half of cars and light-duty trucks in the United States
    • Market 75 BEVs including 25 all-new battery-electrics in the United States [see details]
    • Fourfold revenue increase in premium and luxury segments
  2. Tech – “innovative, clean, safe, and affordable mobility”
    • Increase planned battery production to 400 GWh
    • Expand hydrogen fuel cell technology to large vans in 2024, with the first offering in the US in 2025
    • Expand hydrogen fuel cells to heavy duty trucks
    • Waymo joint effort to do sustainable “delivery as a service”
    • Corporate venture fund for advanced technology (starting at 300 million euros)
  3. Care – ethical responsibility
    • 50% carbon emissions reduction from 2021 to 2030; carbon net zero by 2038
    • “Cradle to cradle” business unit [see explanation]
    • Top customer satisfaction ranks across products and services
    • Women in at least 35% of leadership roles
    • Double number of leaders with P&L responsibility
    • Software, Data, and Electric academies to support the changes
  4. Value and entrepreneurship
    • Sell one-third of vehicles on-line, globally
    • Global digital marketplace for all products and services
    • More autonomy to mobility, financial services, used cars, aftermarket, data services, circular economy, commercial vehicles
    • Leadership in commercial vehicles with 26 new launches and electric offerings in all segments
    • Over 25% of global profit coming outside EU30 and North America
    • Asset-light China business model to reduce fixed costs and limit risk, with net revenues of 20 billion euros
  5. Financial – electrifying while delivering double-digit Adjusted Operating Income (AOI) margins
    • Double net revenues by 2030 while keeping double-digit AOI margins
    • More than 20 billionn euros in free cash flows in 2030
    • 25-30% dividend payout ratio through 2025
    • Repurchase up to 5% of outstanding common shares

More will be revealed later today.