Direct Connection Performance Packages On-Sale Date Revealed

Dodge announced today that March 9th is the day on which the Power Brokers network will officially go live and on that day, the Direct Connection performance packages for the Dodge Challenger SRT Hellcat and Redeye will go on sale.

Direct Connection Dodge Challenger SRT Hellcat Redye

The kits for the Dodge Challenger SRT Hellcat Redye and the SRT Super Stock will go on sale starting in March while the kits for the Challenger SRT Hellcat will be available starting in April. This information also confirmed that there is a Stage 2 being developed for the SRT Hellcat and a Stage 3 being developed for the Redeye, but the date of availability is “to be decided”.

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Here is the official statement from Dodge pertaining to these exciting new programs.

Dodge Power Brokers image

The new Dodge Power Brokers dealer network, the exclusive source for all new Direct Connection performance parts, will officially open on March 9, 2022. Dodge Power Brokers dealers will be equipped with staff trained to deliver a performance-focused customer service experience. Certified Dodge Power Brokers dealership staff will meet set standards of comprehensive knowledge and expertise in areas including Dodge vehicle features and high-performance parts and installation. Dodge Power Brokers dealer training is currently under way, with a full list of certified Dodge Power Brokers dealers scheduled to be announced March 9.

Direct Connection Logo

Direct Connection factory-backed performance products will also be available for online purchase starting on March 9, 2022, via a new Direct Connection eStore. Enthusiasts will also be able to purchase a print version of the new Direct Connection performance parts catalog. The Direct Connection portfolio will encompass 200-plus parts, including new stage kits and performance products for the Dodge Challenger and new race-ready kits for the Dodge Challenger Mopar Drag Pak.

Hellraiser Pulley (Direct Connection parts)

It is unclear as to whether or not the Direct Connection performance packages will be available on March 9th, or if they will just be available for ordering, but with spring on its way, many Hellcat Challenger owners are hoping to have the extra power in time for the start of muscle car season.