Mopar has opened up an accessories store on Amazon, making it possible for people to buy memorabilia and Mopar-branded clothing without having to go through car dealers. If this story sounds familiar, it’s because Dodge has already done so.
The store is likely to excite some and disappoint others—because aftermarket and replacement parts still go through dealerships, few if any of which deliver overnight (though Amazon Prime delivery has been getting somewhat unpredictable as well). Some new and exclusive items are specific to the 85th anniversary of Mopar.
Categories are apparel, “gear,” home goods, and vehicle products (license plate frames, seat covers, and such). See the Mopar Amazon store for yourself.
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
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