Jeep will launch two new colors whose names give few cues as to their actual shades, Earl and Reign, on the 2023 Wrangler. Of the two, Reign will be a limited production; Earl was first shown on the 2020 Gladiator Farout concept.
Earl, since it’s hard to tell from the photo, is a gray “with hints of aquamarine.” Reign is the color of royalty, as one could possibly predict—purple, which was last used on the 2018 Wrangler. Earl will be an extra-charge color at $395 throughout the 2023 model year, while Reign will cost $495 but can only be ordered from now through October. Earl is available on every Wrangler model.
Other 2023 Wrangler colors are Firecracker Red, High Velocity, Hydro Blue, Sarge Green, Silver Zynith, Sting Gray, Granite Crystal, Black and Bright White.