70th Anniversary Jeep Rubicon event video

Jeep® is celebrating 70 years of extreme off-roading this summer. 450 Jeep enthusiasts and their families and friends, driving 125 Jeep Wranglers and Gladiators, celebrated with a special event on the Rubicon Trail’s seven-decade anniversary.

Jim Morrison, senior vice president and head of Jeep North America, wrote, “Conquering the Rubicon Trail is tangible proof that these Jeep vehicles can literally go anywhere and do anything. As you can see in the video, Jeep 4xe vehicles demonstrate how we continue to push the envelope as we develop our next generation of electrified Jeep 4xe vehicles that can take 4×4 capability to the next level and conquer the seemingly impossible.”

The Rubicon Trail is near Lake Tahoe in the Sierra Nevada Mountains, spanning around 22 miles of the toughest off-road terrain on the planet – terrain that Jeep Trail Rated 4×4 vehicles are designed and built to overcome. Jeep Jamboree covers 17.5 miles of the toughest terrain. Elevations on the trail range from approximately 5,400 feet to more than 7,000 feet.

“In 1953, when Mark Smith organized the first Jeep Jamboree with 55 Willys and voyaged across the Sierra Nevada Mountains by way of the Rubicon Trail, off-road recreation was born,” said Pearse Umlauf, president and CEO of Jeep Jamboree. “The following year, Willys Motors — then manufacturer of Jeep vehicles — became involved with the adventure, and Jeep Jamborees have been an off-road tradition ever since and continue to grow. Most recently, we’ve seen a huge surge of interest, especially after the COVID pandemic, with a tremendous demand from people who want to experience their Jeep vehicles in open-air freedom.”