The new Dodge Hornet will soon be flying to dealerships around the country and in preparation for the brand’s first small SUV in ages, a digital marketing campaign has been launched online. The compact SUV/crossover segment has become the hottest new car group in the U.S. market and with Dodge needing to offer a high volume, high efficiency vehicle, the Hornet is pretty important to the brand.
Since Dodge does things different from the majority of the other brands operating in the United States, they are taking a unique approach to the compact SUV. Rather than delivering a boring, low performance appliance that offers the lowest price point, the best possible fuel economy and a brutally boring driving experience, Dodge has infused the spirit of their high performance muscle cars into the small crossover – offering best in class performance and impressive fuel economy via the plug-in hybrid R/T model.
“As our first ever electrified performance vehicle to enter the market, the all-new Dodge Hornet signals that a new breed of electrified performance is here, and it is here to change the game,” said Tim Kuniskis, Dodge brand chief executive officer – Stellantis. “With looks, feel and performance that are pure Dodge, the Hornet offers the best driving dynamics, a full lineup of segment-exclusive performance features, the best standard technology, as well available Direct Connection factory-backed performance upgrades, the Dodge Hornet is uniquely positioned to shake up the mainstream compact-utility vehicle (CUV) segment.”
Since the Hornet is different from the other boring vehicles in the class, Dodge has come up with a spicier marketing campaign than you will find from its segment competitors. Dodge won’t show the Hornet picking up kids from soccer practice while they focus on fuel economy and affordability, instead showcasing the CUV’s fun-to-drive nature that is totally absent from every other vehicle in the segment.
Dodge removed two of the three commercials it had from Youtube, here is the remaining one:
