Jim Morrison, a lifelong Jeeper who rose to the top of Jeep in North America, has been moved over to run Jeep Performance Parts. He is being replaced by William Peffer, who in 2020 was hired away from his post as COO of Kia Motors America to be the CEO of Maserati North America.
Jim Morrison launching the Wagoneer
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
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