$25,000 Jeep Renegade EV in the US “very soon”

Late last month, MSN and others reported that Stellantis CEO Carlos Tavares sees a $25,000 electric Jeep coming to the United States “very soon.”

The cheapest Jeep in the United States is selling for around $29,445 with no options and in white only, including destination charges. The new Jeep would cost $26,595 with current destination charges; and buyers wanting to choose a color beyond a single default would likely have to pay another $500-$600. Even with these conditions, the price would be low for any Jeep, much less a battery-electric model. Indeed, the average car sold in the United States in a recent month was over $49,000.

Tavares’ actual quote in May was, “In the same way we brought you the €20,000 Euro Citroën e-C3, you will have a $25,000 Jeep very soon.”  The Europe-only Jeep Avenger, a small crossover, starts at €35,000.

Stellantis doubled down on this idea in today’s Investor Day presentations, adding the Renegade name. The pictured car is from the gasoline version recently sold in the United States; the new car will have nothing in common with it but the name and possibly the styling.

Tesla previously announced a future car in that price range, but has a long history of not delivering on its price promises; after promising a $35,000 Series X to win comparisons to the Chevrolet Bolt, Tesla chose to not actually make any for that price.

David Zatz

David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.

David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.