Jeep brand most patriotic brand in Brand Key brand survey of brands

Jeep remains America’s most patriotic brand, according to the annual Brand Keys survey. Jeep started out with civilian versions of military vehicles, made by the company which contributed their engine, Willys-Overland. Today, in addition to planting flags on its vehicles, Jeep has a military incentive program and, more importantly, a 16-year-long USO partnership.

Brand Keys surveyed 7,460 people aged 18-65 about 1,381 brands.