After dropping the price of the Compass and Wrangler, Jeep has turned to the 2025 Jeep Gladiator, which will start at $39,995. The manual transmission appears to be gone, with a standard eight-speed automatic. Every model has been “price repositioned.”
The only open-air pickup truck, the Gladiator has best in class V6 towing and payload ratings; every Gladiator has four wheel drive. The Sport now lists for $38,100 plus $1,895; the top models, Mojave and Rubicon, both start at $51,100 plus $1,895 destination.
As with the Wrangler, power locks and windows are now standard; a new ’41 olive-drab-inspired color and Fathom Blue join the paints; and optional Active Cabin Ventilation lets customers cool their cabin remotely via their phone app.
Model | MSRP |
Sport 4×4 | $38,100 |
NightHawk | $40,895 |
Sport S 4×4 | $41,600 |
Willys 4×4 | $45,200 |
Mojave 4×4 | $51,100 |
Rubicon 4×4 | $51,100 |
Update: the entry level price actually rose, but the Nighthawk, Mojave, and Rubicon prices were all cut. The practice of charging $595 for any color paint but white continues, as does a higher destination charge than Mazda, Honda, or Toyota charge.
For some analysis/opinion, see the video:

David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
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