Stellantis is not springing for Super Bowl ads in 2024, joining General Motors in dropping from the final American football match. The decision may not be surprising considering that ad rates in 2023 were $7 million for 30 seconds.
When Fiat first took charge of Chrysler from Cerberus Capital Management, a series of carefully crafted commercials, tapping Eminem and Clint Eastwood in the most memorable early ads. However, as time went on, the inspirational quality of the ads seemed to fade somewhat along with their effectiveness of making Chrysler and other marques into conversation pieces across the nation.
Image: 2023 Super Bowl logo. Source: Reuters
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
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