Ram Trucks Team Up with Twisters Cast for New Marketing Campaign

A Ram truck played a key role in the 1996 movie Twister, so it makes perfect sense that this summer’s sequel – appropriately titled Twisters – also showcases the brand. As was the case in the first movie, one of the star vehicles is a right red Ram HD, but the supercharged Ram 1500 TRX also plays a key role. To celebrate this latest Hollywood partnership, Ram has teamed up with Universal Pictures, Warner Bros. Pictures, Amblin Entertainment and actor Glen Powell on a global marketing campaign that is titled “Answer Your Calling” and it kicks off with a 30-second video that shares that name.

“When the ‘Twister’ film was first released in 1996, our hero was behind the wheel of a Ram 2500 truck,” said Olivier Francois, global chief marketing officer, Stellantis. “When we learned that Universal Pictures was filming ‘Twisters,’ there was no doubt that a Ram truck would again appear as the movie’s heroic vehicle. The stars further aligned knowing that Glen Powell himself is a Ram truck owner, adding even more authenticity and credibility to what is expected to be one of the biggest movies of the summer.”

Powell, who also appeared in a series of short videos to help introduce the 2025 Ram 1500 RHO earlier this year, plays the role of Tyler Owens, a “charming and reckless social media superstar who thrives on posting his storm-chasing adventures with his raucous crew, the more dangerous the better”. As mentioned above, he also owns a Ram in the real world.

“As a Ram truck owner myself, it has been a blast to work with a brand that understands pushing boundaries and embracing a challenge,” said Powell. “I’m incredibly grateful for this opportunity to continue my journey with the Ram Truck brand, bringing the thrill of adventure to truck enthusiasts everywhere.”

In addition to promoting both the movie and the lineup of modern Ram trucks, this advertising campaign is designed to help encourage blood donations in cooperation with the American Red Cross.

“In addition to the television and social media content, the Ram Truck brand has teamed up with Universal Pictures and the American Red Cross for the theatrical release of “Twisters” to help avoid a summer blood shortage and to support disaster relief. All who come to give blood or platelets July 1-31 will get a Fandango movie ticket* by email. Plus, those who give July 1-14 will also receive a one-of-a-kind “Twisters” and Red Cross umbrella, while supplies last. Those who give blood in July will also automatically be entered for a chance to win a 2025 Ram 1500 Big Horn. See RedCrossBlood.org/Twisters for full details.”

Twisters, starring a variety of Ram trucks, hits theaters on July 19^th.