STLA’s former Fiat brands losing market share in EU

The two sales leaders in Europe, Volkswagen and Stellantis, both lost market share in July; Volkswagen fell from 27.6 to 26.6%, and Stellantis from 15.7% to 14.9%. The third largest seller in Europe, Renault, stayed stable with a 9.4% share. The top American brand, Ford, had a 3.2% share, coming in after Hyundai, Toyota, BMW, and Mercedes.

Within Stellantis, Peugeot gained, moving from a 4.5% to a 4.8% market share for the month; year to date, Peugeot is still down in actual sales, and its market share fell from 5.3% to 5.0%. Opel/Vauxhall is the company’s second best selling brand; its share went down slightly for the month and year to date, but still finished ahead of Ford. Citroën is the #3 brand; it gained slightly for the month, rising year to date from 2.9% to 3.2% in share.

Jeep sales were stable in July 2024, compared with July 2023; year to date Jeep is ahead by 9% in actual sales, but the market share, 1.0%, has not changed. Jeep sold 81,283 vehicles year to date. Dodge and Ram sales are lumped in with Maserati under “others,” a combined total which fell from 5,949 last January-through-July to 3,787 from January through July this year. That’s a 0.0% share, down from 0.1%.

The former Fiat brands are Alfa Romeo, Lancia (also sold as Chrysler), and Maserati. Fiat sales and share both dropped, leaving the brand at 2.8% (down from 3.1%) year-to-date. Alfa Romeo kept its 0.4% share year to date but has been falling in actual sales. Lancia/Chrysler gained ever so slightly in actual sales but kept its 0.4% share—enough to keep it ahead of the quirky luxury brand DS. Neither Alfa Romeo, Lancia/Chrysler, nor DS were able to pass 30,000 sales year to date.

The only American companies selling in Europe in any serious numbers are Ford (3.3% share year to date) and Tesla (2.3% share year to date). Tesla sales have slipped by 12% while Ford sales have slipped by 18%. The only Chinese company which appears on the European Automobile Manufacturers’ Association (ACEA) charts as SAIC, which had a 1.9% share after gaining in sales by 21%. BYD is active in Europe in the “heavy vehicles” category, which is not reflected in these numbers; other automakers also sell in that class.

Year to date, new car sales rose by 3.9% overall over the same period in 2023. Battery-electric car sales slowed as a proportion, to 12% of the market; hybrid-electrics gained, rising to 32%. Diesel cars only accounted for 13% of the market, with gasoline cars at 33%. Plug-in hybrids had a 7% share. 3% of cars sold used natural gas, LPG, ethanol, hydrogen, or another fuel. Electric cars actually gained in some countries, but plummeted in Germany.