The two sales leaders in Europe, Volkswagen and Stellantis, both lost market share in July; Volkswagen fell from 27.6 to 26.6%, and Stellantis from 15.7% to 14.9%. The third largest seller in Europe, Renault, stayed stable with a 9.4% share. The top American brand, Ford, had a 3.2% share, coming in after Hyundai, Toyota, BMW, and Mercedes.
Within Stellantis, Peugeot gained, moving from a 4.5% to a 4.8% market share for the month; year to date, Peugeot is still down in actual sales, and its market share fell from 5.3% to 5.0%. Opel/Vauxhall is the company’s second best selling brand; its share went down slightly for the month and year to date, but still finished ahead of Ford. Citroën is the #3 brand; it gained slightly for the month, rising year to date from 2.9% to 3.2% in share.
Jeep sales were stable in July 2024, compared with July 2023; year to date Jeep is ahead by 9% in actual sales, but the market share, 1.0%, has not changed. Jeep sold 81,283 vehicles year to date. Dodge and Ram sales are lumped in with Maserati under “others,” a combined total which fell from 5,949 last January-through-July to 3,787 from January through July this year. That’s a 0.0% share, down from 0.1%.
The former Fiat brands are Alfa Romeo, Lancia (also sold as Chrysler), and Maserati. Fiat sales and share both dropped, leaving the brand at 2.8% (down from 3.1%) year-to-date. Alfa Romeo kept its 0.4% share year to date but has been falling in actual sales. Lancia/Chrysler gained ever so slightly in actual sales but kept its 0.4% share—enough to keep it ahead of the quirky luxury brand DS. Neither Alfa Romeo, Lancia/Chrysler, nor DS were able to pass 30,000 sales year to date.
The only American companies selling in Europe in any serious numbers are Ford (3.3% share year to date) and Tesla (2.3% share year to date). Tesla sales have slipped by 12% while Ford sales have slipped by 18%. The only Chinese company which appears on the European Automobile Manufacturers’ Association (ACEA) charts as SAIC, which had a 1.9% share after gaining in sales by 21%. BYD is active in Europe in the “heavy vehicles” category, which is not reflected in these numbers; other automakers also sell in that class.
Year to date, new car sales rose by 3.9% overall over the same period in 2023. Battery-electric car sales slowed as a proportion, to 12% of the market; hybrid-electrics gained, rising to 32%. Diesel cars only accounted for 13% of the market, with gasoline cars at 33%. Plug-in hybrids had a 7% share. 3% of cars sold used natural gas, LPG, ethanol, hydrogen, or another fuel. Electric cars actually gained in some countries, but plummeted in Germany.
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
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