Most new cars are unveiled at car shows; the first public appearance of the Wagoneer S will be at a golf tournament, the Rocket Mortgage Classic on the PGA tour. It will be held on June 250-30 at the Detroit Golf Club, and spectator tickets are available now.
The Launch Edition is to sell from $71,000, but when pricing is announced, less well-equipped models will likely be sold from just below $60,000, plus destination. The average selling price of a vehicle in the United States is currently around $49,000, according to recent statistics; very-expensive cars tend to pull the average up above the median. That said, the most popular Ford F-150 is the Lariat, which starts at around $65,000.

David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
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