According to the European industry group ACEA, Stellantis’ market share in Europe, including the EU, EFTA, and UK, dropped from 18.7% in February 2024 to 16.2% in February 2025. For the year two date, which is to say January and February combined, Stellantis share fell from 18.4% to 15.8%.
The difference between the ACEA’s numbers and Stellantis’ release yesterday may come down to methods. The ACEA counts vehicle registrations, and may miss some fleet sales if it takes more time for companies to outfit (e.g. repaint or equip with radios) and register their vehicles. It is also possible that Stellantis is pulling from a different definition of “Europe.” The ACEA also provides data for the EU alone, where the numbers would be 16.9% share for February and 16.5% for year to date (YTD). EFTA adds Iceland, Norway, and Switzerland. Finally, the ACEA might not include commercial vehicles, which would certainly tip the balance against Stellantis’ favor.
The company has sold 310,091 vehicles in Europe so far this year, down from 369,469 in January-February 2024. Most of the shortfall came from Citroën and Fiat.
Peugeot continues to the Stellantis’ #1 brand in Europe, with a 5.7% (YTD) market share that beats most entire companies—Ford only has a 3.2% share, for example, and Tesla has 1.4%. Toyota’s market share is 7.7% (down from 7.9%). Europeans registered 111,443 Peugeots in January-February 2025.
The next biggest Stellantis brands are, with roughly similar sales, Citroën and Opel (Vauxhall in the UK), which traded places in popularity since 2024. Fiat came in with 46,589 sales, well below Opel.
Of the niche brands, Jeep fared best with a 1.1% market share (22,405 registrations). This is down by around a thousand registrations from 2024, but still healthy. Alfa Romeo came next with 9,788 registrations (0.5%), followed by DS and Lancia with 5,060 and 2,208 sales. Ram, Dodge, and Maserati combined were good for another 751 sales, below 0.1% of the market.
Jeep announced the arrival of the Avenger 4xe today, at least for media testing, and yesterday made a ballyhoo over the 40th anniversary of the Lancia Ypsilon, surprisingly doing so just 40 years after its introduction.
Volkswagen took much of the abandoned market share, rising from 25% to 26.8% of the market, with the namesake Volkswagen brand expanding by 1.5 points of share and other brands remaining roughly steady. Renault also gained, by around 0.9 points. Hyundai and Toyota both continued to fall.
The headline news was likely Tesla’s collapse, dropping by 42.6% year to date—40% in February. The company went from 46,343 registrations (YTD) to 26,619, putting it close to Jeep. Mitsubishi also fell rather dramatically, by 35%, but as the slowest-selling brand big enough to be listed by the ACEA, it didn’t take many registrations to fall that hard; they went from 10,748 to 6,940.
Electric car sales, despite Tesla’s shortfall, continue to grow. For the first two months of the year, EV sales grew by 31%, for a total 17% EU+EFTA+UK market share. Hybrids also grew, by 18%, while PHEV sales contracted slightly to 3.4%. By propulsion, the numbers are:
- Hybrid: 687,709
- Gasoline: 562,513
- Battery (EV): 330,584
- Diesel: 172,758
- Plug-in (PHEV): 148,156
- Fuel cell, nat-gas, LPG, E85, etc: 57,860
EVs and hybrids are growing in popularity, PHEVs are falling slightly, and pure gasoline and diesels are falling rapidly.
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
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