After losing ground for months, Stellantis has gained ground in Europe, keeping its April 2025 market share steady with April 2024—as opposed to the year-to-date figure, where Stellantis dropped from 17.1% to 15.5%, according to the ACEA’s registration figures.
Last April, Stellantis had a 15.4% share; that was its number this April, too. Jeep went from a 0.9% to a 1.1% share for the month, on the strength of around 1,700 added sales. Their total for April was 11,974, around half of Fiat’s sales and around double Alfa Romeo’s—and well over four times the sales of Citroën’s premium DS brand.
Year to date, Jeep had a respectable 49,870 sales for a 1.1% share, again around half of Fiat and around double Alfa Romeo, and well over four times DS—and around ten times the sales of Lancia. Dodge, Maserati, and Ram, together, only scraped up 1,664 sales year to date, 454 of them in April, a substantial drop from 2025.
As usual, Peugeot was the top seller of the group, with 245,482 sales year to date in Europe, the EFTA, and UK combined. Opel (Vauxhall in the UK) and Citroën were neck and neck, with 129,625 and 123,625 sales respectively; and Fiat lagged at 102,036 with four months of 2025 reported. Peugeot gained while Opel, Citroën, and Fiat all dropped by double-digit percentages. Fiat gained by 5.5%, Alfa Romeo by 37%; DS and Lancia both fell, and Dodge/Maserati/Ram dropped by 27%.
Volkswagen had an excellent year so far, boosting its share to 26.4%, a 4.5% gain. Renault also gained, by around 8%, with a 10.2% share; while Hyundai and Toyota both fell (the ranking in Europe is Volkswagen, Stellantis, Renault, Hyundai, Toyota, BMW, Mercedes, Ford, and then a variety of brands with less than a 2% share.)
Smaller companies, including all the Chinese automakers other than SAIC, were not broken out on the ACEA report. SAIC had a 2.2% share, up from 1.7% last year, with over 100,000 sales; Chinese and European electric car makers have all gained as Tesla plummeted from its 2.2% share year-to-date in 2024, to its current 1.4% share year-to-date in 2025. Tesla still outsold Jeep, Mazda, Honda, and Mitsubishi, but dropped below SAIC, Volvo, and Suzuki.
Year to date, Europe (EU, EFTA, UK) saw a 28% increase in battery-electric car sales, an 11% gain in PHEVs, and a 20% gain in hybrids, at the cost of gasoline (down 21.5%) and diesel (down 26%). Overall sales were roughly the same as year to date in 2024, down 0.4%. The totals were:
- Conventional hybrids: 1.58 million
- Gasoline: 1.26 million
- Battery-electric: 0.76 million
- Diesel: 0.37 million
- PHEV: 0.36 million
- Other: 0.12 million
(“Other” includes hydrogen, natural gas, LPG, ethanol, and such, and fell by 5% from YTD 2024.)
Stellantis mainly bet on PHEVs, with a secondary effort in electrics, while customers so far have mainly preferred conventional hybrids and then batteries for low-carbon vehicles. Volkswagen and BMW directed their alternative efforts into electrics, while Toyota focused almost entirely on conventional hybrids, with some PHEVs, until recently.
Regardless of American tastes and trends, Stellantis would have had to invest in battery-electrics to stay relevant in both Europe and some emerging markets, such as the largest auto market in the world—China. Customer acceptance of Stellantis’ battery powered cars seems to be key to their continued success in Europe as well; while PHEVs are a growing segment, it seems that more conventional hybrids would also be welcomed by buyers.
David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales.
David Zatz has around 30 years of experience in covering Chrysler/Mopar news and history, and most recently wrote Century of Chrysler, a 100-year retrospective on the Chrysler marque.
Discover more from Stellpower - that Mopar news site
Subscribe to get the latest posts sent to your email.