Chrysler finally has a leader—from Honeywell

Christine Feuell is leaving her post as Chief Commercial Officer of Honeywell Safety and Productivity Solutions to become the leader of the Chrysler brand. She will report directly to Carlos Tavares.

Christine Feuell, Chrysler CEO

While Honeywell might seem like an odd place to be mining for a leader of a car brand, Christine Feuell rose through the ranks of marketing at auto companies Ford and Johnson Controls as well as Honeywell. The fact that she is leaving a high job at Honeywell suggests that Stellantis intends to put serious resources behind the Chrysler brand.

Carlos Tavares wrote, “Christine heading Chrysler is great news for Stellantis and I’m convinced that she will play an integral and strategic role in setting the new impetus and direction for this iconic brand and unleash its great potential.”

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Some on social media suggested that Stellantis was not serious about Chrysler because they had not selected a leader yet; others believed a more serious search was taking place, to find someone who could find and reinforce the elusive, unique “Chrysler-ness” of the brand.

The move takes place on September 13.

David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with some friends to create StellPower.com, which is intended to end up as an enduring partnership. Contact him at (973) 925-6058 or check out the new junkyard/slant six book he edited.

1 thought on “Chrysler finally has a leader—from Honeywell”

  1. Honeywell really went downhill in recent years. I worked 15 years in the fire alarm industry and saw quality nosedive among several Honeywell owned brands. Count me unimpressed with this hiring.

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