Chrysler-Windsor cuts the power

painting pacifica at windsor

The Windsor Assembly Plant, original and current home of the Chrysler minivan (and, at the moment, nothing else) has won the Association of Energy Engineers’ Canada Region Energy Project of the Year Award, for cutting the paint shop’s energy use by 8%. That is enough to save 20,250 gigajoules per year—or about the same as …

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A long wait for a new Chrysler?

Chrysler badge (on 300G)

Every brand gets ten years to prove itself. That’s the promise of Stellantis CEO Carlos Tavares, and it’s going to be a tough wait for Chrysler, which might go down to a single model before it starts expanding again—then to either succeed or, in 2031, be dissolved, ending a 107-year run and being replaced by …

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Canadian union: Don’t count Windsor, Brampton out

Windsor, the birthplace and current home of Chrysler minivans, will almost certainly get a battery-electric van, according to Unifor Local 444 president Dave Cassidy, speaking with the Windsor Star. He was not revealing a secret: one or two new electric models were brought up in the contract negotiations last Fall. Stellantis said, a week ago, …

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Good Housekeeping puts Chrysler over Toyota in minis

The Chrysler Pacifica has had a tough sales year, due to parts shortages, while the new Toyota Sienna has surged ahead. Good Housekeeping has, though, rated the Pacifica PHEV above the Sienna, which is only available as a hybrid starting with 2021. While they preferred the Sienna’s gas mileage, they really liked the Pacifica’s space and …

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Recall: Charger, Challenger, 300 windshields

Dodge Challenger

If you own a 2020-2021 Dodge Challenger or Charger, or a Chrysler 300, you may have one of 21,258 vehicles (in the USA—there are a couple thousand more in the rest of the world) whose windshields may come out during a crash. Recall Y47 (NHTSA 21V516000) has the dealers take out the windshield and reapply …

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Meet the real future of Chrysler—we think

chrysler airflow vision

Chrysler has fallen to just two models—the Voyager/Pacifica minivan, reported in sales figures as a single model, and the 300. The rumor mill claims that the 300’s future is in doubt. It’s no surprise that many think Chrysler is headed to the chopping block, despite Stellantis’ statement that every brand will get funding and ten …

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Chrysler, Dodge, Fiat, DS, etc. get 10 years to prove themselves

Stellantis CEO Carlos Tavares told reporters yesterday that each brand manager is being given funding and ten years of time to implement their core model strategy. “The CEOs need to be clear in brand promise, customers, targets and brand communications.” If they succeed, they stay—but “they” isn’t perfectly defined. Most writers are reporting that “they” …

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What is Chrysler?

Chrysler badge (on 300G)

What is Chrysler? What makes it unique? These are questions I have asked heads-of-the-Chrysler-brand, without getting particularly useful answers, much less consistent ones. They can hardly be blamed. Nobody seems to have known what Chrysler is, what makes it unique, perhaps since Walter P. Chrysler was in charge. After all, it was Walter—or WPC—who decided …

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