Jeep trying to punch out of Indian niche
Jeep has less than a 1% market share in India, where former Willys licensee Mahindra makes inexpensive vehicles that look remarkably like the Wrangler and other popular 4x4s. Jeep’s drive to increase sales is not helped by its global premium-brand strategy. To try to change their current status as a rare niche vehicle, FCA is … Read more