The True Story Behind Dodge’s “Leprechaun” Challenger Demon 170 Teasers
During the lead-up to the debut of the 2023 Dodge Challenger SRT Demon 170, Dodge showed teasers depicting what appeared to be a pair of leprechauns. Social media’s smoothest-brained users were quick to proclaim that they were ghouls, allegedly confirming the rumor that the Dodge brand was working on a package called the Ghoul, but that was not the case.
Earlier this month, Dodge invited a small group of media to the Auburn Hills headquarters to preview the Challenger SRT Demon 170. Brand boss Tim Kuniskis walked us through the key features and numbers of the newest supercharged muscle car; when he was done, he asked if there were any questions. As you might imagine after the reveal of a thousand-horsepower muscle car, there were plenty of questions about the Demon 170, but a few of us wondered why the teasers featured leprechauns. Kuniskis laughed and asked if we wanted the real story or the story from the marketing people. Of course, we wanted the real story… [Read more…]