Direct Connection Sponsoring the MSHS Street Class for 2022

Direct Connection Modern Street Hemi Shootout

If you are reading this, you likely already know, but the Modern Street Hemi Shootout (MSHS) series is the premier racing organization for modern Mopar racers or classic vehicles powered by a late model Hemi. It is the biggest Mopar series with the fastest modern Mopar-powered race cars in the world (there is even a …

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Direct Connection Performance Packages On-Sale Date Revealed

Hellraiser Pulley

Dodge announced today that March 9th is the day on which the Power Brokers network will officially go live and on that day, the Direct Connection performance packages for the Dodge Challenger SRT Hellcat and Redeye will go on sale. The kits for the Dodge Challenger SRT Hellcat Redye and the SRT Super Stock will …

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Dodge Announces Official Direct Connection Performance Package Details

Dodge Challenger Redeye stage 2

We have known for some time that the Direct Connection performance division was returning to support the Dodge brand. Today, the first real details on these internally-designed performance packages were announced with increases of up to 885 warranty-friendly horsepower for the Challenger SRT Hellcat Redeye. There are also some upgrade options for the Challenger SRT …

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No Power Brokers or Direct Connection for Canada

Direct Connection Logo

We have covered the return of Direct Connection and the introduction of the Power Brokers dealership program quite a bit since the Dodge Never Lift Plan began earlier this month. One of the most common questions that we have gotten on social media relates to whether or not these programs would be offered in Canada. …

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Initial Dodge Power Broker Dealerships Announced

Dodge will issue a list of the first 100 Power Broker dealerships on December 15, 2021, but as some of the first dealerships to be accepted into the program have been notified, they have made their own announcements on social media. As a result, we have an early look at a few of the Dodge …

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What the Return of Direct Connection is All About

1977 Direct Connection

Yesterday, Tim Kuniskis unloaded a ton of information on the Mopar world as part of the Never Lift Business Plan and we briefly talked about each program, with special emphasis on the return of factory performance packages. We mentioned that these packages would be marketed under the Direct Connection name through Power Broker dealerships, but …

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In-House Tuning Kits to Add around 100hp to Dodge Hellcat Cars

Hellraiser Pulley

This morning, Tim Kuniskis introduced the world to the Never Lift program, which included the first details of the reborn Direct Connection program. Back in the 1970s, Direct Connection provided high performance parts for Mopar owners who wanted to go faster than they could in stock form. Back then, the Chrysler Corporation helped Dodge owners …

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Dodge Formally Introduces the Never Lift Two-Year Plan

Dodge Challenger SRT Hellcat Redeye

During the media preview day for the 2021 Roadkill Nights event in Metro Detroit, Dodge boss Tim Kuniskis briefly teased the “Never Lift” plan. Back then, Kuniskis explained that the Never Lift plan would be based on a calendar which would essentially preview the brand’s big news over the course of the next two years, …

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