We have covered the return of Direct Connection and the introduction of the Power Brokers dealership program quite a bit since the Dodge Never Lift Plan began earlier this month. One of the most common questions that we have gotten on social media relates to whether or not these programs would be offered in Canada. …
Dodge will issue a list of the first 100 Power Broker dealerships on December 15, 2021, but as some of the first dealerships to be accepted into the program have been notified, they have made their own announcements on social media. As a result, we have an early look at a few of the Dodge …
Yesterday, Tim Kuniskis unloaded a ton of information on the Mopar world as part of the Never Lift Business Plan and we briefly talked about each program, with special emphasis on the return of factory performance packages. We mentioned that these packages would be marketed under the Direct Connection name through Power Broker dealerships, but …
This morning, Tim Kuniskis introduced the world to the Never Lift program, which included the first details of the reborn Direct Connection program. Back in the 1970s, Direct Connection provided high performance parts for Mopar owners who wanted to go faster than they could in stock form. Back then, the Chrysler Corporation helped Dodge owners …
During the media preview day for the 2021 Roadkill Nights event in Metro Detroit, Dodge boss Tim Kuniskis briefly teased the “Never Lift” plan. Back then, Kuniskis explained that the Never Lift plan would be based on a calendar which would essentially preview the brand’s big news over the course of the next two years, …
