Mopar Flashback Friday: 1970 Dodge Challenger Commercial

Dodge Challenger Ad

The Dodge brand showcases its history better than any modern brand in the US market, with classic colors, classic trim names, classic packages and even some marketing campaigns that hearken back to the early days of the muscle car. From the Shaker hood atop a Hemi engine to colors like B5 Blue or Go Mango … Read more

Limited Edition Dodge Durango Celebrates 85 Years of Mopar

Mopar '22 Dodge Durango

Earlier today, Mopar introduced the 12th edition of their in-house branded vehicles featuring an array of aftermarket parts on a company, with the Moparized Dodge Durango being transformed into the Mopar 22. Based on the Durango R/T AWD, this SUV features unique appointments inside and out, creating an an aggressive, menacing package that is limited … Read more

The Official Mopar Blog Gets a Redesign

The Mopar Blog

The Mopar Blog is not new, but the official brand website recently received a full redesign that makes it easier to use and more interesting to enthusiasts of both old and new models. The website includes five key sections – Culture, From the Garage, News, Learning Center and On the Track – each of which … Read more

2.4 oil-drinking fix has spread to Dodge, other years

2.4 liter engine oil drinking

Some people found that their 2.4 liter engines were drinking oil, but most of the engines had no problems, which presented a puzzle. The people in Auburn Hills worked on the problem, and discovered that the problem was not physical, but caused by a programming issue where, when fuel is cut to the engine (as … Read more

Tony Stewart’s Drag Racing Team Announces Mopar Sponsorship

TSR Dodge Announcement

After the community of Mopar drag racing fans has collectively held its breath for a few weeks, the announcement that we were all hoping for came through from Stellantis this morning – Tony Stewart Racing has partnered with Mopar for his new drag racing team. This means that Leah Pruett and Matt Hagan will continue … Read more

No Power Brokers or Direct Connection for Canada

Direct Connection Logo

We have covered the return of Direct Connection and the introduction of the Power Brokers dealership program quite a bit since the Dodge Never Lift Plan began earlier this month. One of the most common questions that we have gotten on social media relates to whether or not these programs would be offered in Canada. … Read more

What the Return of Direct Connection is All About

1977 Direct Connection

Yesterday, Tim Kuniskis unloaded a ton of information on the Mopar world as part of the Never Lift Business Plan and we briefly talked about each program, with special emphasis on the return of factory performance packages. We mentioned that these packages would be marketed under the Direct Connection name through Power Broker dealerships, but … Read more

Dodge Formally Introduces the Never Lift Two-Year Plan

Dodge Challenger SRT Hellcat Redeye

During the media preview day for the 2021 Roadkill Nights event in Metro Detroit, Dodge boss Tim Kuniskis briefly teased the “Never Lift” plan. Back then, Kuniskis explained that the Never Lift plan would be based on a calendar which would essentially preview the brand’s big news over the course of the next two years, … Read more

Mopar Teases Ram TRX, New and Classic Jeeps Headed for SEMA (Updated)

Ram 1500 TRX

This morning, the folks at Mopar issued five teaser images of vehicles coming to the 2021 SEMA Show in Las Vegas. There was no information included, with only this short statement accompanying the teaser images. “Mopar will showcase customized vehicles and hundreds of quality-tested, factory-backed performance parts and accessories in its 15,345-square-foot exhibit in the … Read more