Examining the Unknown 24 Months of Muscle Icons

Dodge Calendar

If you are reading this, you likely know that Dodge issued the 2-year “Never Lift” plan with a unique calendar of sorts. On that calendar, shown below, there are some blank spaces, some icons that we can identify and some unknown icons. The spots on the calendar which have already been uncovered, include the Jailbreak … Read more

Dodge Formally Introduces the Never Lift Two-Year Plan

Dodge Challenger SRT Hellcat Redeye

During the media preview day for the 2021 Roadkill Nights event in Metro Detroit, Dodge boss Tim Kuniskis briefly teased the “Never Lift” plan. Back then, Kuniskis explained that the Never Lift plan would be based on a calendar which would essentially preview the brand’s big news over the course of the next two years, … Read more

Dodge “Never Lift” Program to Reveal New Models’ Launch Dates

Tim Kuniskis with the Dodge Challenger

This past weekend, Dodge hosted the sixth Roadkill Nights automotive festival at the M1 Concourse road racing facility in Pontiac, Michigan. The event was held on Saturday, but on Friday, Dodge had a press conference to give media a chance to check out the venue and some of the key competitors without the massive crowd … Read more