Chrysler Synthesis Cockpit Demonstrator Debuts at CES 2023

The Chrysler brand plans to introduce its first battery electric vehicle (BEV) in 2025 and a full battery-powered lineup by 2028. At the ongoing 2023 Consumer Electronics Show (CES) in Las Vegas, Stellantis is providing a glimpse into Chrysler’s all-electric future with the Chrysler Synthesis Cockpit Demonstrator. This futuristic two-seat cockpit it designed to showcase all of the interior-focused technology of the STLA Smart Cockpit, which will be introduced in North America in a Chrysler brand vehicle. We doubt that it will be a two-seat vehicle when it arrives in the production lineup, the Chrysler Synthesis Cockpit Demonstrator provides an early look at the features and function of that high tech system.

Chrysler Synthesis Cockpit Demonstrator

“For nearly 100 years, Chrysler has created ingenious products and technologies for mainstream customers, and Chrysler will continue that legacy of innovation as the first to launch the STLA Smart Cockpit in North America. The Chrysler Synthesis shown at CES 2023 represents the future of Chrysler brand design, technology and customer experience by introducing customer-centric design and intuitive, seamlessly connected technology for real life,” said Chris Feuell, Chrysler brand CEO – Stellantis. “Chrysler is focused on delivering Harmony In Motion for every aspect of the customer experience with the product, technology, purchase and ownership experiences, resulting in harmony with the planet, our products, services and customer experiences.”

The Chrysler Synthesis showcases three of the Stellantis AI technologies, including STLA Smart Cockpit, STLA Brain and STLA AutoDrive. The STLA Brain system works with the massive dash-wide infotainment system that covers more than 37 inches of real estate in front of the driver and passenger. The STLA Brain system includes unprecedented connectivity, with a virtual assistant system that synchronizes all aspects of the owner’s digital world. According to the press release, “the virtual personal assistant helps make life easier by automatically installing updates, synching to calendars for schedule and route planning, allowing multi-tasking while driving autonomously, recommending parking and charging options, assisting with e-commerce services, seamlessly connecting to devices and smart homes and offering tranquil in-vehicle experiences.”

Chrysler Synthesis Cockpit Demonstrator

As for the STLA AutoDrive system, it provides Level 3 autonomous driving, which is self-driving technology, if you aren’t sure.

A Day in the Life

The Chrysler Synthesis Cockpit also features the unique “Day in the Life” system, which uses your schedule to plan out your entire day. This program begins the day with a welcome message to the owner, mapping out a trip plan for the day. Everything from the drive route and parking spaces, including the potential need to charge while parked, is handled by this system. Of course, thanks to the STLA AutoDrive system, the Chrysler Synthesis could also drive you from one appointment to the next, so in the long run, this interior could allow your car to play a major role in planning and executing your day’s plans.

Chrysler Synthesis Cockpit Demonstrator

Here are some other aspects of the Day in the Life system:

MyDay – Synthesizes and syncs multiple aspects of the customer experience, including calendars and schedules, vehicle status info such as charge status, home smart tech features, weather updates and more, helping to organize and map out an intelligent trip plan for the day

Vehicle Welcome – Delivers a “welcome” via virtual personal assistant based on biometric recognition

Driving – Vehicle operates with Level 3 autonomous driving, allowing the driver to multitask and access a suite of productivity-based activities, such as video conferencing; recommends lunch locations with convenient parking and charging options; returns home at end of day and performs a smart home “wake up” upon arrival

Chill/Zen/Fun Modes – Creates a sensory experience, including in-vehicle fun and wellness experiences (meditation, karaoke, DJ game), while the vehicle is stationary or driving autonomously. The demonstrator will feature the Synthesis Music Experience, which allows customers to create and synthesize their own music

Chrysler Synthesis Cockpit Demonstrator

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I never understood why the Chrysler brand has been left to wither on the vine, after all, it is the namesake of the company (at least it was until Stellantis). Ive watched Hyundai and Kia over the years and have seen what they’ve been able to do in the market. The early offerings were not very good in my opinion. Yet, they seemed to refocus and now seem on top of their game; Hyundai even started a luxury brand that has garnered a lot of attention. Chrysler as a brand can resurrect itself, but it all depends on a commitment and a vision. The “cockpit” simulator is fine, but unless you put it in something, it appears more a gimmick than a plan.

Believe that this plan is right for the rebirth of Chrysler. The new Chrysler must be a near luxury brand with the latest technology or it will be too long to recover its market and loyal customers. It’s been too long for anything less.

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