Mopar Flashback Friday: Introducing the New 1968 Dodge Charger

1968 Dodge Charger

The Dodge Charger was introduced as its own model line for the 1966 model year, and while the ‘66 and ‘67 models sold well enough, the debut of the second generation for the 1968 model year really led to the boom in popularity for the legendary nameplate. As we all know, the second generation Charger, … Read more

Mopar Flashback Friday: I Built a Dodge…I Built a Dodge!

1956 Dodge Lancer

This week’s Mopar Flashback Friday takes us back to 1956, with a classic marketing video which showcases the Dodge Lancer. This video is very unlike any modern car commercial, as it is more than two minutes long, it doesn’t actually mention the name of any vehicles and it has a unique theme song that makes … Read more

Mopar Flashback Friday: 1970 Dodge Challenger Commercial

Dodge Challenger Ad

The Dodge brand showcases its history better than any modern brand in the US market, with classic colors, classic trim names, classic packages and even some marketing campaigns that hearken back to the early days of the muscle car. From the Shaker hood atop a Hemi engine to colors like B5 Blue or Go Mango … Read more

The Original Demon was Almost the Dodge Beaver

Demon Badge

The 2018 Dodge Challenger SRT Demon set the standard by which all other American muscle cars are judged and frankly, it seems unlikely that a factory-built Mustang or Camaro will ever come close to truly rivaling the 840-horsepower, 9-second Mopar monster. When you mentioned a Dodge Demon in most online groups today, most people will … Read more

Reporting on Consumer Reports

Consumer Reports is the most popular and most trusted name in general-population reviews, but how good are they with cars? The magazine and its annual car book have been both praised and critiqued for years; I did a large critique on Allpar one or two decades ago, and recently revisited it. Not to turn this … Read more

Chrysler resurgent: 1992-97

Recently, a Chrysler employee posted part of an internal brochure, and it reminded me of the time when Chrysler came back with a vengeance. This was not the first time, as most readers know; the company has had an absurd number of comebacks under charismatic leaders—under Walter Flanders, Walter Chrysler, Lee Iacocca, Bob Lutz, and … Read more

1949 Dodge cars: practical at the wrong time

see the 1949 Dodge cars

The “completely new” 1949 Dodges, like the lower Plymouths and the higher DeSotos and Chryslers, were created to the specifications of Walter Chrysler’s protegé,  K.T. Keller. K.T. was a great wartime leader for Chrysler Corporation, ordering daily miracles for the United States military; the company did an incredible job of producing anti-aircraft guns, aircraft parts … Read more

Speculation: How a Peugeot-style branding system could work in the USA

Peugeot SA, like Volkswagen AG, tended to reflect American automakers of the 1930s-to-1980s: similar cars were sold under different brands, varying in trim, soundproofing, convenience features, and such. Peugeot maintained four brands—Citroën, DS, and Opel being the other three. That system, in Chrysler’s case, led to extremely similar cars being sold, with varying sizes, trim … Read more