Dodge is starting a new marketing campaign for the Hornet R/T, proclaiming the importance of torque by using a man explaining engine power measurements to his inner child.
[embedyt] https://www.youtube.com/watch?v=MhBxBUv_YBA[/embedyt]
Meanwhile, Chrysler is marking the first year of its partnership with the Autism Society of America, to support autistic drivers. Insert jokes here.
Meanwhile, GM reported a hefty increase in retail sales for the first quarter of 2024—a 6% gain. Fleet sales, however, dropped, so that overall sales of 594,233 for the first quarter were 1.5% lower than in Q1 2023. GM said that all brands were doing well. Toyota and Honda both announced double-digit gains, while Tesla sales fell by 8.5% due to competition and, according to Automotive News, to customer reactions to Elon Musk’s antics. Stellantis sales are expected later today or early tomorrow.
David Zatz started what was to become the world’s biggest Mopar site (Allpar) in 1994. After a chemo-induced 2007-2010 break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales (Chrysler history and “permanent” car and truck pages). He most recently wrote Century of Chrysler, a 100-year retrospective on the marque.
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