How the Dodge Hornet can run over $50,000

Eddie at Allpar shared the window sticker of a Dodge Hornet R/T Plus, which starts at $46,400. That is roughly the price of a Toyota RAV4 Prime, the top model of the best-selling crossover; the Hornet Plus comes better equipped, but the Toyota doesn’t need any driver tricks such as PowerShot to run a fast 0-60 time. But how did it get to over fifty grand?

The Hornet R/T Plus comes with all wheel drive, a 12.3-inch gauge cluster and 10.25 inch touch-screen, navigation, Harman Kardon stereo, Apple and Android support, adaptive cruise, blind spot and rear cross path detection, full-speed collision warning plus braking, pedestrian/cyclist emergency braking, traffic sign information, rear parking assist, dual zone climate control, rain-sensitive wipers, power sunroof, hands-free liftgate, remote starter, garage door opener, and wireless charging pad. The front seats are both 8-way power adjustable, with adjustable lumbar supports and driver seat memory; the front seats are heated and ventilated, and the steering wheel is heated. Outside, the heated mirrors have a power fold feature.

The destination charge is $1,595, and any paint color other than black is $495. If you don’t want a black Hornet, and there are no rebates, the price is therefore $48,490 out the door. How to top $50,000, then? Simple: just add the absurdly pricey Blacktop package, which at $1,595 adds gloss black mirror covers, dark badges, glossy black side window moldings, and black 18×7.5 aluminum-alloy wheels. Now you have a $50,085 car. That price, incidentally, also roughly tracks with a Toyota RAV4, but the Dodge is more likely to have hefty rebates.

2024 Dodge Hornet R/T window sticker

The Dodge has fuel economy of 29 mpg, combined, or 77 MPGe when running on electricity. It can charge in four hours on 240V current. Electricity-only running can go up to 32 miles, enough for many commutes.

The Hornet is based on the Alfa Rome Tonale, which is based on the Jeep Compass; so far it has been easily outselling the pricier Alfa. It is unlikely that it was ever meant to be a serious competitor for the RAV4; the Hornet is made exclusively in Italy.   Instead, the Hornet is likely a bridge to future new Dodge crossovers, its development and tooling costs cut by sharing many parts with the Tonale.

Youtube video in case the Humix video doesn’t work:

$50,085 Dodge Hornet!

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