With 2024 Gladiators already at dealers, Jeep announces price cuts (including Canada)

2024 Jeep Gladiators are hitting dealers; so today seems like a good day for Jeep to reveal the prices.  The new 2024 Jeep Gladiator, the world’s most off-road capable midsize truck, will start in the United States at $37,895 plus $1,895 destination). That’s a $1,725 price cut, according to Jeep. Those who visit the Build & Price section of Jeep’s site or Kelley’s Blue Book are in for some confusion, since they list different prices. At Jeep.com, the 2023 Gladiator Sport comes to $38,990 and destination charges haven’t changed. $38,990 minus $37,895 is $1,095. It is possible that Jeep is pulling from older prices and has already cut the price of the 2023 Gladiator as well. The 2023 Sport S listed at $42,690, providing the $1,295 discount mentioned before, so it is more likely that Jeep is doing an “up to” across all models.

2024 Jeep® Gladiator Mojave X (left) and 2024 Jeep® Gladiator Rubicon X

The 2024 Jeep Gladiator has maximum towing of up to 7,700 pounds and a payload of up to 1,725 pounds, both of which are best in class for 4x4s. The upgraded interior has an standard 12.3-inch Uconnect 5 touchscreen radio and standard side curtain airbags for the first and second rows; 12-way power front seats are optional.

The price of the Mojave and Rubicon appear to have actually increased.

Jeep is continuing its somewhat questionable “every color but white will cost at least $595” games to artificially raise prices, too, but they are also slapping rebates onto cars quite regularly and allowing games like “employee pricing for all,” so the price buyers actually pay is hard to discern until one actually goes into the dealership or starts the process of using Costco, AARP, or other less-annoying buying services.

Dodge is currently running another large rebate scheme, and Jeep has been aggressively discounting some of its vehicles as transaction prices drop from the fevered car-shortage era to a more traditional oversupply.

Prices are, excluding a mandatory $1,895 in delivery charges, in the following table (2023 prices are from the current February 21, 2024 figures on Jeep.com Build & Price):

Gladiator2024 List2023 List
Sport S$41,395$44,480
Mojave X$62,995
Rubicon X$62,995


In Canada, the 2024 prices are (including destination and fees):

Sport S$58,140 ($55,945 MSRP plus fees)
Willys$63,640 ($61,445 MSRP plus fees)
Mojave$70,140 ($67,945 MSRP plus fees)
Mojave X$81,135 ($78,940 MSRP plus fees)
Rubicon$70,140 ($67,945 MSRP plus fees)
Rubicon X$81,135 ($78,940 MSRP plus fees)

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