Chrysler will be doing a new multimedia campaign, including social media, with the “Peanuts™ gang” created by Charles Schultz. The first three videos, “The Next Adventure,” “Perfect Pair” and “Ready, Set, Ride,” are online, on Chrysler’s video and social media channels, with a merchandise line coming within 2025.
The Peanuts comic was considered groundbreaking when it launched in 1950. While the cartoonist stopped creating new strips in early 2000, it remains in reruns in many newspapers. At its height, the strips could be exposed to 355 million people in 75 countries. It was one of the earlier strips to be made into movie form (on TV movies) and to have merchandising; it was praised by critics and may be the most influential comic of all time, cited as inspiration even by “alternate” comic strip writers. The hero of Peanuts, Charlie Brown, sometimes took a back seat to his beagle Snoopy, who had his own adventures; but both are well known cultural figures.
Chrysler brand CEO Chris Feuell described Peanuts and the Pacifica as the perfect pairing. Peanuts has not been updated since 2000, while the Pacifica debuted in 2017. Lucy holding a football for Charlie Brown to kick, and jerking it away at the last minute to leave Charlie kicking empty air, was even used as a simile for Chrysler’s various cancelled new crossovers and electric cars in recent years.
David Zatz started what was to become the world’s biggest Mopar site (Allpar) in 1994. After a chemo-induced 2007-2010 break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales (Chrysler history and “permanent” car and truck pages). He most recently wrote Century of Chrysler, a 100-year retrospective on the marque.
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