Bloomberg reported today that Stellantis plans to invest $10 billion in the United States, mainly to regain Jeep market share but possibly to bring back a Dodge V8 muscle car and, at lower priority, a Chrysler.
The company has already invested $5 billion and is planning to announce another $5 billion. While these numbers are quite high in normal terms, in the auto industry it takes billions to develop and product a single car.
The investments, which will be made over several years, may result in the (promised and contracted) reopening of Belvidere (Illinois) and the retooling of the Warren or Jefferson Avenue plant in Michigan. The company has already started refilling positions eliminated by Carlos Tavares in his relentless pursuit of illusory savings.
Tavares invested heavily in Europe, where Stellantis has been losing market share, even as he slashed costs to the point of examining every job in every factory and refusing to supply work gloves.
The focus in North America is remaining on Jeep, with Dodge and Chrysler—one down to two 2026 models, the other to just one (with two names)—remaining on the back burner like Lancia. In 2015, Dodge had eight nameplates (Avenger, Challenger, Charger, Dart, Viper, Caravan, Durango, Journey) and over half a million sales. Chrysler had four vehicles (200, 300, and two minivans), with over 300,000 sales. Jeep had fewer vehicles but 872,908 sales—compared with 587,725 sales in 2024.
The report has not been confirmed, but appears to be in line with Antonio Filosa’s progress so far.
David Zatz started what was to become the world’s biggest Mopar site (Allpar) in 1994. After a chemo-induced 2007-2010 break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with Patrick Rall to create StellPower.com for daily news, and to set up MoTales for mo’ tales (Chrysler history and “permanent” car and truck pages). He most recently wrote Century of Chrysler, a 100-year retrospective on the marque.
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