1971-72 review: strategy, buyers’ thoughts, under the hood, and all the cars

Motales has done a 1971-72 Mopar extravaganza this week, with four different articles covering various aspects of the late-muscle Mopars—and how decisions made then could have prevented the bailout.

The first in the series covers an effort to change Chrysler’s product strategy, so they would focus on a smaller number of cars—fixing customers’ complaints and raising their profits. The proposed strategy would have resulted in what happened in the end, but after the expensive R-bodies were created: merging the compact and midsized cars into one lineup.

The next dives into the reasons why this would have mattered: what buyers thought of the 1971-73 Mopars, complete with customer loyalty, all compared with GM and Ford brands and cars. Hang onto your hats for this one!

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motales 1970s stories

Next up was a comprehensive story on the 1971 Dodge, Plymouth, and Chrysler cars, covering everything from the tiny Simca 1204 up to the big Imperial, with engines from the tiny to the 426 Hemi and 440 Six-Pack.

Finally, the site has a story on one aspect of cars that’s rarely mentioned: how everything is arranged under the hood. The former Dodge chief engineer and head of product planning briefly takes us through the time when Chrysler discovered a better way to arrange all those hoses and wires, and then when the Viper team realized you could make it all look good, too. Move on over to Motales this weekend for the full lineup. 

David Zatz started what was to become the world’s biggest, most comprehensive Mopar site in 1994 as he pursued a career in organizational research and change. After a chemo-induced break, during which he wrote car books covering Vipers, minivans, and Jeeps, he returned with some friends to create StellPower.com, which is intended to end up as an enduring partnership. Contact him at (973) 925-6058 or check out the new junkyard/slant six book he edited.