The 2021 Ram 1500 TRX has begun reaching owners around the country, but the very first Hellcat-powered half-ton built when production began was held back. That vehicle, TRX VIN #001, will be sold to the highest bidder at the upcoming Barrett Jackson Scottsdale auction in March and the proceeds will go to United Way for Southeastern Michigan’s 2-1-1 helpline, which provides a myriad of services to veterans of America’s Armed Forces.
“The award-winning 2021 Ram 1500 TRX bolsters the brand’s strong history of high-performance trucks while expanding the light-duty lineup with the segment’s best combination of performance, capability, luxury and technology,” said Mike Koval Jr., Ram Brand Chief Executive Officer – Stellantis. “When Ram 1500 TRX VIN #001 rolled off the assembly line last month, it instantly became an incredibly exciting one-of-a-kind collectible truck that enthusiasts will clamor for – especially when it goes through the Barrett-Jackson auction lane in March.
“More importantly, we expect this first production Ram 1500 TRX to raise significant funds that will go directly to the United Way for Southeastern Michigan’s 2-1-1 helpline to provide services to veterans and their families,” Koval added. “At Ram, we offer unique ‘Built to Serve’ editions of our Ram 1500 pickup as a way to honor all those who serve or have served in the U.S. armed forces with distinction. This is an important mission at Ram, and this auction is another way we can honor our veterans.”
The very first Ram 1500 TRX is a Launch Edition model, which is limited to just 702 units, but this particular Hellcat-powered pickup will come with a unique authentication package commemorating the significance of TRX #001. The authentication package includes a book custom-developed by the Ram Brand team that highlights the TRX development process, exclusive photos and video, a speed form model and a Ram Truck cover developed by the vehicle’s design team. In addition to that unique package and the standard Launch Edition content, TRX #001 is equipped with the RamBar, Rock Rails, Bed-mounted Tire-carrier, Trailer Tow Group and Trailer Reverse Steering Control.
“Ram is giving Barrett-Jackson bidders the unbelievable chance to own VIN #001 of its highly coveted TRX Launch Edition,” said Craig Jackson, chairman and CEO of Barrett-Jackson. “Only 702 of these muscle trucks were made available, and all were sold within three hours. Our Scottsdale Auction will be the only place to still get your hands on one of these extreme performance trucks.”
Again, 2021 Ram 1500 TRX VIN #001 will be auctioned-off on March 26th during the Barrett Jackson Scottsdale auction, which runs from the 20th through the 27th. All fees on this truck will be waved, so 100% of the hammer price will go to the United Way for Southeastern Michigan’s 2-1-1. This military assistance hotline fields some 700 calls a day, helping veterans with every aspect of life, ranging from food pantries and emergency shelters to education programs and COVID-19 resources.
“We appreciate this donation at a time when so many veterans are struggling to make ends meet,” said Dr. Darienne Hudson, president and CEO, United Way for Southeastern Michigan. “This donation will allow us to enhance our efforts toward ensuring more veterans and their families across southeast Michigan have access to the resources they need to succeed and thrive.”
Based on the success of past first-unit auctions, we can expect that this Ram TRX will raise serious money for the United Way.