During the 2030 strategy presentation, Carlos Tavares pointed to the many Stellantis brands as a major asset. He noted that car prices range from 6,000 to 200,000+ euros, and described each brand with one or two words. The former Chrysler brands are bolded.
- Alfa Romeo: Sportiness
- Chrysler: Ingenious
- Citroën: Care
- Dodge: Muscle
- DS: Art of Travel
- Fiat: Dolce Vita
- Jeep: Freedom
- Lancia: Elegance
- Opel/Vauxhall: German Energy
- Peugeot: Allure
- Ram: Courage
The use of “courage” for Ram should be interesting as time goes on; while “ingenious” is a good sign for Chrysler. If nothing else, it would like the first 1924 Chrysler to the next 2024 Chrysler.
Figuring out the ramifications of these labels should be interesting. Only a few are obvious to those outside the corporate headquarters.
