Jeep announced pricing for the more-comfortable 2024 Jeep Wranglers, which have new convenience features and moderate changes to the front-end styling. The 4xe powertrain is now available on every model except the Sport (and Rubicon 392, which comes with the 392 cubic inch Hemi V8).
| Model | 2-Door | 4-Door | 4xe |
| Sport | $31,895 | $35,895 | — |
| Sport S | $35,395 | $39,395 | $49,995 |
| Willys | $39,395 | $43,395 | $54,735 |
| Sahara | — | $47,825 | $56,845 |
| High Altitude | — | — | $66,995 |
| Rubicon | $45,395 | $49,395 | $60,585 |
| Rubicon X | $54,895 | $58,895 | $69,085 |
| Rubicon 392 | — | $87,595 | — |
Wrangler pricing has been fairly high for quite some time. The Rubicon package is focused heavily on high off-road performance rather than luxuries, though it does come with a fairly high trim.
The Off Road+ package is now available on the Rubicon 4xe and all Willys models; it increases off roading performance with factors including throttle, transmission shift points, and traction control. When used in 4HI, Off Road+ optimizes settings for higher-speed conditions, such as sand and mud, and allows the rear differential to be locked. In 4LO, Off Road+ optimizes settings for low-speed conditions such as rock crawling.
The Sport includes the V6 (2.0 turbo optional), manual transmission (automatic optional), Dana axles, 2.72:1 part-time transfer case, 17 inch steel wheels with 32 inch tires, 12-inch touch screen, soft top, fog lamps, and eight-speaker stereo. The S model makes the 4xe available and adds adaptive cruise, forward collision warning, Gorilla Glass windshield (otherwise a $495 option), keyless entry, auto headlamps, power heated mirrors, power windows and locks, advanced brake assist, and 17 inch aluminum wheels with 32 inch tires.
The Willys is the first “more serious” offroader (since all Wranglers are serious offroaders), adding 33-inch all terrain tires, 10.8 inches of ground clearance, locking rear differential, rock rails, Offroad+ mode, black grille, trailer towing, heavy duty electrical, LED headlamps and fog lamps, all weather floor mats, and optional Xtreme 35 package.
The Sahara goes in a different (more luxurious) direction; it starts with the Sport S, adding the four-cylinder engine and automatic transmission, LED lamps, heated seats and steering wheel, 18 inch aluminum wheels with 32-inch tires, keyless entry, remote start, body color fender flares, and dual zone auto temperature control.
Some special models, including Freedom, have either been dropped for saved for later introductions.
The price of the Sport appears to be unchanged from 2023 models, while Willys and the most popular model, Rubicon, have gone up somewhat. The 2024 Wranglers are better outfitted than they were in 2023, but Jeep faces new competition from the Ford Bronco and will be tackling the Volkswagen Scout in a year or three, as well.
