Jim Morrison shifted from Jeep, Kia-Maserati man moved in

Jim Morrison, a lifelong Jeeper who rose to the top of Jeep in North America, has been moved over to run Jeep Performance Parts. He is being replaced by William Peffer, who in 2020 was hired away from his post as COO of Kia Motors America to be the CEO of Maserati North America.

Jeep's Jim Morrison and Wagoneer

Jim Morrison launching the Wagoneer

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