Stellantis is not springing for Super Bowl ads in 2024, joining General Motors in dropping from the final American football match. The decision may not be surprising considering that ad rates in 2023 were $7 million for 30 seconds.
When Fiat first took charge of Chrysler from Cerberus Capital Management, a series of carefully crafted commercials, tapping Eminem and Clint Eastwood in the most memorable early ads. However, as time went on, the inspirational quality of the ads seemed to fade somewhat along with their effectiveness of making Chrysler and other marques into conversation pieces across the nation.
Image: 2023 Super Bowl logo. Source: Reuters