The 2023 Dodge Challenger Outsold the 2024 Chevrolet Camaro in Q1

It is really no secret that the 6th generation of the Chevrolet Camaro tanked in terms of sales, with the Dodge Challenger and Ford Mustang beating the bowtie soundly each year since 2018. However, this bit of information shows just how badly the 6th generation Camaro has sold.

2023 Dodge Challenger SRT Hellcat Widebody

There is no 2024 Dodge Challenger, as the model line was effectively discontinued at the end of 2023. On the other hand, the Chevrolet Camaro is still available for the 2024 model year, yet in the first quarter of 2024, the Challenger outsold the Camaro by a rate of nearly 3 to 1. Even though Chevrolet has stated that 2024 will be the final model year for the current Camaro, even though production has ended – possibly forever – and even with rumors that the next generation Camaro will be an electric crossover that will compete with the current Mustang Mach E, the leftover 2023 Dodge Challenger outsold Chevy’s muscle car through the first three months of 2024.

To be more specific, Chevrolet sold just 3,574 examples of the 2024 Camaro during the first quarter of 2024. During that same period of time, Stellantis dealerships sold 9,737 examples of the 2023 Dodge Challenger. Sales of the discontinued Challenger were down as expected – around 15% – but Camaro sales during the quarter were down more than 50%.

It is clear that Chevrolet fans are not rushing to dealerships to buy the final year of the 6th generation Camaro, but the car has sold so poorly since being introduced in its current form that it comes as little surprise that it is still relatively unpopular. Based on the poor Camaro sales in the first quarter and the level of Challenger inventory at dealerships around the United States, Dodge has a very real chance of finishing second in the muscle car sales race with a car that was not offered for the current model year.

Dodge sold just under 45,000 Challengers in the final year of production. Based on the current rate, Chevrolet is on pace to sell less than 15,000 Camaros this year, beating the previous worst sales year of 2021, when Chevy sold just 21,893 Camaros. It is really no wonder why Chevrolet is letting the muscle car (or call it a pony car, if you prefer) quietly slip off into extinction – even Chevy fans don’t seem to care.

Finally, it should be noted that the Ford Mustang – which is powering on past 2024 – is back atop the segment with 13,707 units sold in Q1. It goes without saying that the Mustang will lead the muscle car segment in sales this year and possibly next year, depending on how the two-door Dodge Charger Six Pack sells once it comes to market.


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