Alfa rejigger focuses the brand, reigns in ambitions (corrected)

According to an interview in Automotive News, Alfa Romeo has announced new plans to focus on what it has traditionally been known for—smaller sporty cars—and stop trying to become Stellantis’ Swiss Army Knife of high-priced cars. The first result of that decision is dropping plans to do a large SUV.

2023 alfa romeo tonale

Instead of a new Giulia and Stelvio, the company will keep making the current ones through the end of 2027, bringing back their top Quadrifoglio variants in mid-2026. The focus will be on small, compact, and midsize cars—the Junior, Tonale, Giulia, and Stelvio. The latter, when they are replaced, will reportedly be on STLA  Large, while Junior and Tonale will move to Medium once that platform has been further developed. The Quadrifoglio editions, with their 513-hp V6 engines, may or may not reach the United States.

This may be good news for other Stellantis marques, as Maserati is likely to be given any work already done on a large Alfa Romeo SUV, and it will leave more room for Dodge in the United States.


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