Dodge Announces Paint Chip Wrap for the Modern Challenger

When Dodge hosted the Speed Week debut events at the M1 Concourse back in August, they created a modern Paint Chip Car, based on the modern Challenger. Images of that car quickly spread across the internet and, in seeing the massive amount of interest from owners, Dodge has decided to offer this unique cross-stripe design for a limited time.

Dodge Challenger Paint Chip Car

That’s right – you can have a modern Dodge Challenger that looks just like the display vehicle shown here. However, this isn’t a paint scheme being offered by the factory but a vinyl wrap package that is offered for every model year of the modern muscle car, dating back to 2008.

Dodge teamed up with CG Detroit to offer this wrap with all 14 of the colors offered for the 2023 model year, including Plum Crazy, Frostbite, B5 Blue, Sublime, F8 Green, Go Mango, Sinamon Stick, Octane Red, TorRed, Triple Nickel, Destroyer Grey, Granite, Pitch Black and White Knuckle. The wrap costs $3,700, which does not include installation. The company suggests that a professional 3M certified installer applies this wrap to your Challenger for the best results and Dodge Garage has a link to help find those installers in your area.

Dodge Challenger Paint Chip Car

We don’t know how long Dodge will offer this unique vinyl package, but we do know that it is “limited”, so if you are serious about making your modern Challenger look like the classic Paint Chip Cuda, you should act quickly.

Dodge Challenger Paint Chip Car

Paint Chip Cuda

Paint Chip Cuda (1970)

One of the most famous examples of marketing for the classic Plymouth Barracuda is a picture of one wearing every color offered for the 1970 model year, known as the “Paint Chip Car.” The image of this Plymouth muscle car was created to showcase all of the colors for the introduction of the E-body Cuda and in addition to all of the colors, it had unusual side-exit headers and wheelie bars. That marketing image would eventually be recreated by museum-owner and collector Tim Wellborn and his 1970 Paint Chip Cuda has been displayed around the country.


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