The Ram Revolution trademark was explained today when Ram released an insider program with its fans, helping Ram lovers get a closer look at the upcoming Ram 1500 BEV—which is slated for 2024.
Ram Revolution (see RamRevolution.com) provides “meaningful updates with unique visuals and content, and an ongoing dialogue that will include the opportunity to provide input as Ram EV trucks are developed.”
The head of Ram, Mike Koval Jr., announced, “Launched as a stand-alone truck brand in 2009, Ram revolutionized the pickup truck segment once, and is laser-focused on doing so again with the best electric trucks on the market.”
Ram released two images of a concept pickup which is being developed with customer input to inspire the design of the upcoming Ram 1500 BEV.
Ram is also debuting its Ram Real Talk Tour, a series of year-long conversations with consumers at various events to better understand what the next generation of Ram Trucks and Vans must do to meet their needs.
“The Ram brand’s promise is grounded in our unique ‘Built to Serve’ philosophy, and our new Ram Revolution campaign takes this pledge even further,” Koval added. “At Ram we are built to serve our customers, understanding and delivering exactly what they need and want in a Ram. Our next-gen Ram solutions will be powerful and capable trucks that tow, haul, complete the job and always go the distance.”
Ram will deliver fully electrified solutions in the majority of its segments by 2025, and a full portfolio of electrified solutions for all of its segments no later than 2030. The brand’s promise is to serve the next generation of Ram customers with a portfolio of products that delivers on their real-world demands. Ram will push past what competitors have announced and what customers expect, to deliver a fuller portfolio of technology with more range, power, productivity and convenience.